Christmas Truck

While most people decorate the Christmas tree before Christmas, TVA Logistics’ family have their own tradition – decorating Christmas truck. The majesty of the moment is amplified by the fact that everyone at TVA has a unique bulb they put on the truck on the day of decoration.

TVA Logistics employees.

Concept, D.P. Vasile Cuculescu

Directed by Vitalie Oftici

Produced by Vitalie Oftici

Edited by Vasile Cuculescu

P.A. Artur Cerneavschi

P.A. Oxana Oftici

Production Design Oxana Oftici

AC and Grip by Vitalii Sakakun

At TVA Logistics corporate culture is something they always keep to improve, so is the way they speak about it. Christmas time is one of those special moments when they try to find the most unusual ways to wish everyone a Merry Christmas. After a session of brainstorming about their corporate culture, we were inspired by this tradition of celebrating Christmas together and came up with the idea of decorating a truck instead of a tree; truck being a symbol of what brings them together and decoration – a symbol of unity.

Christmas Truck commercial has received more than 300k views only on Facebook and increased their social media community by more than 150%.