Capabilities

Creative advertising is one of the best and most effective ways for companies to communicate with their customers because it sends a direct and emotional message, and emotion is irreplaceable. Creative ads production implies a constant search and discovery of the best visual way to convey a message and create a lasting connection with the audience. Creative advertising is based, first and foremost, on the story, feeling, or sentiment, that makes the spectator empathetically find himself in it.

Our team’s experience in cinematography allows us and helps us to have the same approach to creating creative advertisements akin to that of creating films, even if it happens on a smaller scale; an approach that is manifested in all specific aspects, such as screenplays, filming modes, post-production, etc. Depending on the task set, our team has the capacity and experience required to produce creative advertisements, both end-to-end, i.e.: design, production, and post-production, as well as to partner with agencies or other production companies, getting involved only at certain specific stages of production (e.g. filming, post-production, etc.).

Though more complex in execution, creative advertisements bring enormous benefits to our clients, especially over the long run. As such, they should not be regarded as expenses, but as investments in the product or brand. Creative ads are intangible assets and must be treated accordingly during the design, execution, and promotion periods (phases). We love to create commercials because everyone is a new challenge, through which both we, and our customers learn, discover novel understandings, and reach new horizons and sensations that are shared with the viewers.

The story is by far what matters most to us. The story of the brand we’re working with, the product or service we want to promote, and accordingly the story are trying to tell in an unusual way in the publicity we create. Nothing can be more interesting and captivating than an interesting story, that’s why at Screenax we say: “A great story is always great!”

Even if, corporate videos are easier to produce, due to their lower complexity than creative advertising, their importance is as great for all brands because they tell a story in a journalistic way, interpreting an existing reality. Whether it’s a company presentation, a product or service presentation, or simply an interview with the CEO or employees, this type of video in most cases is strictly necessary for all brands, especially nowadays when people read less and are used to watching videos to make an impression.

Presenting an existing reality, however, does not mean that there is no room for creativity in their corporate video creation, on the contrary, namely, those that are conceived, filmed, and edited creatively are the ones that usually have the greatest success among viewers. Our experience in creating corporate videos allows us to always find creative solutions, producing them with the highest quality level, so that they are interesting, captivating, and successful in achieving their purpose.

Although the way of telling and approaching them is different than that of creative advertising, as in their case, the story and the way it is told is what matters most, be it the story of the company, service, product, or who is telling it in the interview. An interesting corporate story is always interesting even if it is told in a realistic way, because: “A great story is always great!”.

It’s hard if not almost impossible nowadays to imagine a movie, commercial, music video or any other type of visual product that doesn’t make use of VFX or animation. Moreover, the best visual effects are those that are not observed but are present. In most of the products we produce we make use of visual effects and less often animation, naturally on different scales, sometimes simpler sometimes more complex.

The main purpose of visual effects is not to distort reality but to contribute to the visualization of the proposed creative idea, or in certain situations to depict a perspective that would be impossible to otherwise film. Our team’s experience and capabilities allow us to perform the most diverse visual effects, accessing the latest technologies in this field that are always evolving.

We produce VFX and animation both for the audiovisual content we do for our clients directly, as well as in partnership with other video production companies that reach out to us to commission their production. Special effects and animation represent an interesting and rewarding category of services for us, encouraging us to find unusual solutions to produce and deliver the most striking and articulate stories from which our customers would benefit the most.

Music videos also have a special place in our hearts, primarily because our team’s first endeavors begun with the production of music videos back in 2013. Specializing in music video production requires special creative qualities – the visualization of an audio message in perfect symbiosis with the video images and the state or vibe of the music.

At Screenax, our team confidently delivers, together with the music producers, performers or production companies, music videos that materialize and complete, in the most original way possible, the story and message delivered by and expected of the music video at hand. Our confidence isn’t only the result of the enormous experience we have behind us but also due to our unique and creative way of approaching the challenges posed by music video productions. Our experience and capabilities allow us to produce music videos entirely in-house, from concept development, script writing, and production to post-production (including color correction and VFX); or in some cases getting involved in certain stages of existing production only (e.g. filming, editing, color correction or VFX only).

Regardless of the video-making stage, we are involved with, be it concept, production, or post-production, we strongly believe that much like in musical pieces, the story and the vibe matter the most in resonating with the viewer; so we are always wholly committed to the final product tasked with so as to ensure it will deliver a lasting impression in the soul and memory of the spectator.

At Screenax our team takes all the risks in affirming – the magic of film has never left anyone indifferent! True film magic cannot simply and coldly pass through the mind and heart of the spectator without arousing feelings of joy, fear, hatred, love, or deep amazement. The film magic is what defined the destinies of our team members at Screenax, triggering in us beyond the feeling of deep amazement and love of film, the desire and drive to get involved in the filmmaking process by producing our own movies for our clients.

Both members of the Screenax team in particular, and Screenax as a sole or partnership production company, have been involved in several short film projects, both on the European continent and in the United States. As in the case of other categories of video services offered, Screenax Production has the capabilities to produce end-to-end film projects, by assuming all stages of film preparation and organizing the most complex film sets with professional teams and the requisite technique needed, solely or in partnership with other movie production companies.

Our team can be involved in specific stages of film production only, such as filming, color correction, or special video effects as a standalone commission. Our filmmaking experience film experience, allows Screenax Production to be involved as a co-production firm for complex film projects, which require additional and meticulous effort in the process of both preparation and actual filmmaking.