Drive Less – Earn More

After a long working week, a car-hauler driver takes his well-deserved rest. He is able not only to take a usual rest, but a rest other drivers can’t afford as driving for Taurus Auto Group makes it really special.

Benedict Sebastian/Daniel R. Lyon/Bryant Smith/Carter James Turnbull

Concept, D.P. Vasile Cuculescu

Directed by Vitalie Oftici

Produced by Vitalie Oftici

Copyright by Igor Batog

Edited by Vasile Cuculescu

P.A. Artur Cerneavschi

Sound recording by Dumitru Dall’acqua Rosca

Sound Mix and Master Smally Music

Taurus Auto Group was looking to hire more drivers and owner-operators in the car-hauling industry – the main area of their business.

After detailed research of this specific segment of the trucking industry, we were able to find out that car hauling drivers earn more dollars per mile in compression with other segments like reefers, dry vans, or flatbeds. So, we decided to highlight this aspect through a visual exaggeration of a car-hailing truck driver who lives a fancy life.

With the help of the creative team from Screenax, this concept was brought to life into three short commercials with the same message, but different visuals.

The campaign has considerably increased Taurus Auto Group’s awareness and recognition across all social media platforms, skyrocketing the applications for drivers’ positions.