Jingle Bells

While waiting in the parking lot for his family, a truck driver starts to sing Jingle Bells into the CB radio. Other drivers nearby hearing the song begin to sing with him in chorus. Their singing brings Christmas joy and warmth despite the severe winter outside.

Vasile Gologan/Petru Strungaru/Alexandru Odobescu

Concept, D.P. Vasile Cuculescu

Directed by Vitalie Oftici

Produced by Vitalie Oftici

Edited by Vasile Cuculescu

P.A. Artur Cerneavschi

Music by Marian Ungur

Sound Mix and Master Marian Ungur

Resonating with Schwarz Logistics’ tradition to wish everyone a Merry Christmas in a unique way, we came up with the idea of singing in chorus a well-known and beloved song – Jingle Bells, by some of their drivers. Singing together brings a sense of unity, a value they strive to preserve inside the company culture.

The high sharing and liking rate of this commercial across social media platforms consolidated their community and contributed to its expansion.