Sunflower Seeds

A sequence of beauty shots with the variety of packages and products Barin USA has to offer, edited in a creative way, so as to attract the eye of those who like to eat this snack.

Concept, D.P. Vasile Cuculescu

Directed by Vitalie Oftici

Produced by Vitalie Oftici

Edited by Vasile Cuculescu

P.A. Oxana Oftici

AC and Grip by Vitalii Sakakun

As the target audience of Barin USA is those who already know the product from easter Europe, the challenge was to find a way to inform them that this product is now available in the US. We decided to create an eye-catching commercial that on one side will remember the audience about a product they already know, and on another side to emphasize the variety they might not know about yet. 

Promoting this commercial on social media they were able to boost sales considerably in the areas where most of the decedents from eastern Europe live.