10 Types of corporate videos to choose from
Commissioning a video production seems rather straightforward, so long as you have a good understanding of the types of corporate videos and which one would suit your specific needs best. With this in mind, here’s a brief induction into the 10 types of corporate videos to choose from:
1. Company profile videos
Give a broad overview of the company and its products and services to consumers and stakeholders. Company profile videos are usually intended to introduce your audience to your corporate objectives, values, history, and key messages.
As an example, you can watch the TVA Logistics Creative Company Presentation, which incorporates most of the key points of a successful company profile video.
2. Promotional videos
Promotional corporate videos create brand awareness. In the modern web age these do not necessarily need to be brief, as used to be the case when confined by the TV spots of the past.
Nowadays corporate promotional videos can often become intricate and creative commercials, offering longer, more indulgent, and in-depth content for the online space.
The promotional video, “Backbone of America,” we have produced for Alvys, a software company for the trucking industry, is a perfect example in this regard.
3. Corporate event videos
Corporate event videos usually represent compilations or recaps of the events the company hosted or participated in. They are an effective way to build company culture and brand awareness, and are a common type of corporate video.
4. Informative / explainer videos
Also known as explainer videos, these types of corporate video productions represent informative content used to highlight a company’s product or service in an instructive and engaging way.
Informative videos stray away from the commercial elements and focus more on the informative, and can depict live action, infographics, animation, or a combination of all three.
5. Testimonial videos
Testimonials usually showcase employee or customer reviews and feedback of products, services, or other deliverables. Corporate video testimonials are highly effective if produced correctly, exploiting on the of the most efficient and trusted promotion channels, i.e. the word of mouth.
6. Corporate training videos
Staff training is both costly and tricky to master. That is why many businesses resort to corporate training videos as a means to train each new team member. A well-conceived and well-produced corporate training video can leverage the company’s resources by getting employees trained efficiently and consistently.
7. Recruitment videos
Millennials prefer novel ways to get recruited, and recruitment by means of corporate videos is an efficient way to reach the video-savvy candidates. These videos offer an account of the company culture, offering applicants an insight into how the business operates. If done correctly recruitment videos can attract more and better trained recruits.
Sometimes you can use creativity to your advantage to produce recruitment videos that will help viewers to visualize how it is to work at a specific company, as we did for ZEPTO LLC in Drive For Zepto campaign.
8. Corporate social responsibility videos
Represent videos commissioned by businesses to promote their charitable, environmental, and / or social initiatives and goodwill. CSR videos are vital in communicating to interested parties and stakeholders how the business processes are managed in order to make a positive impact on society.
9. Specialized corporate videos
Include a broad group of types of corporate videos produced for specialized audiences, offering dedicated, usually highly detailed and / or technical and professional content. Examples include industrial, investor relations, financial, engineering, or other types of professional insight into a business’ capabilities and competencies.
10. Live / FAQ corporate videos
Live videos drive more engagement, views, and traffic, and represent a powerful instrument for marketing purposes. According to studies, over 80% of audience would rather watch live videos from a brand than read a blog, so making use of a live video can help your brand grow faster. Though live videos can comprise varied formats, FAQ and questions and answers sessions are perhaps the most widespread of all.
There are many types of corporate videos out there, with each serving a distinct purpose. So whether you’ve already made up your mind or not, let us deliver the appropriate corporate video type for you and tell your story, because a great story is always great!
